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Cătălina Stan Rousseau, President & CEO of BDR Associates: “Communication is not a priority, but it is necessary”

The effects of coronavirus were also felt in the communication industry, and PR agencies rethought their strategies to adapt to the new context. Cătălina Stan Rousseau, president and CEO of BDR Associates, considers, however, that the PR agencies did not suffer so much during the pandemic.

Covid-19: Strategic Communication Agency BDR Associates Launched #NotTogetherNotAlone Platform

Public Relations have the power to turn isolation into communication. Therefore, BDR Associates set up the #SolitarDarSolidar platform, to engage all professionals from communication and all other industry fields that are now working from home, in an effort to constantly support customers and business partners during the global Covid-19 crisis.

BR INTERVIEW. Catalina Rousseau (BDR Associates): I see more effort put by the agencies in creativity, innovation and strategic thinking

She runs one of the most long-lived PR agencies on the Romanian market, one that is preparing to celebrate 25 years in 2020. Catalina Rousseau has an extended experience in strategic communication and crises management, and is highly specialized in designing, planning and coordinating PR and communication strategies to assist private national and multinational companies, governmental or international institutions in Romania, Republic of Moldova, and other markets.

Superbrands Romania celebrates 15 years of promoting excellence in branding

Superbrands Romania celebrates 15 years of activity in evaluating and promoting branding culture, through the Superbrands Gala Tribute Event, a reference event, which awards brands with Superbrand status, in the local market. Symbolically titled “Imagine: The Art of Building Brands”, the Gala, which is now at its 9th edition, has a double significance: the awarding of trophies to the brands that were designated Superbrands, through the judging and market research, carried out throughout 2019, as well as the launch of the new Superbrands books for Romania.

Alexandra Mihăilescu: Citizenship and activism, especially among Z generation, will take new forms

Their trends and our trends. Why they meet, why they stay away? Alexandra Mihăilescu believes that the phase shift between the trends from abroad and our trends is also explained by the cultural environment differences, but also by the consumption’s power. Alexandra is a Senior Partner& Consultant in Strategic Communication Romania & Republic of Moldova, within BDR Associates.

Cătălina Rousseau: Innovation and pragmatism are the defining attributes for today’s strategic communication industry

I don't think we are facing an exodus in the communication industry, at least I don't feel it in our agency. On the contrary, we cannot provide enough jobs to meet the requests we receive.

Interview with Catalina Rousseau, President and CEO of BDR Associates: In crisis situations, broaden horizons

As an agency, we perform internationally for a long time, not only through global networks such as Hill + Knowlton Strategies with which we partner as affiliates for many years or other prestigious consultancies such as FTI Strategic Consulting, CECGR, other big names with whom we frequently collaborate, but also as an independent entity, entering major professional challenges in various European or Central Asian markets.

[Part-time obsessions] Alexandra Mihailescu (BDR Associates): Language, education and training barriers disappear when you share a mountain trail

Alexandra Mihailescu, Senior Strategic Communication Consultant at BDR Associates, practices hiking, mountaineering, cross-country skiing, glacier walking and endurance circuits. From the most recent experience, a circuit on cross-country skis in which she met extreme conditions (minus 20 C and wind of 70 km per hour, on a route in the Alps at 4000 m altitude), returned with frostbites to the phalanges of in both hands.

Exciting news from Vertiv:

The new CXT% UPS is officially here. Congratultions, Vertiv Romania!

Warm greetings from EuroNanoForum 2019!

Over 500 professionals from all across Europe attending ENF between June 12th and June 14 at the Palace of Parliament to tackle interesting topics about the 2020 Horizon and beyond.

Fake News: How do we identify them, how do we combat them, and how do we adjust our communication strategy to meet current challenges?

"We must understand that it is our duty to answer when the information provided is incorrect" said Angela Cristea, Head of the European Commission Representation in Romania, speaker at the Fake News conference.

BDR Associates - A Warm Welcome to Romania from BDR Associates

Let’s have a look at the Romanian market and business opportunities open to investors in this country which has taken over the EU Council presidency starting this January 2019. Mrs. Catalina Rousseau, President and CEO of the reputed strategic agency BDR Associates, part of the Hill & Knowlton/WPP global group, speaks about her 23 years professional and business experience in Romania.

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